For this project, I first came up with an original product. The product I came up with was a treadmill-like product for guinea pigs. I thought there was a need for this product, because there are currently no safe exercise toys for guinea pigs as hamster wheels or balls can damage their backs. I work at a pet store so I knew there was nothing like this out there and thought it would be a successful product idea. I then came up with the name Teeny Tread for the product and CavySafe for the company that would create it. The names were based off of the product being like a small treadmill and the company's goal being to create safe products for guinea pigs, which are also known as cavies. The logo for Teeny Tread was a minimalist spin on the way a treadmill looks. For CavySafe's logo, I used a heart to represent their love of guinea pigs and a lock to be a visual for the safety of their products.